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“Arnold Schwarzenegger CEO of Fortune 500 Medical Technology Company” –

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“Los Angeles, 2029 AD. The machines rose from the ashes of the nuclear fire. Their war to exterminate humanity has been raging for decades…”

So begins The Terminator, the 1984 sci-fi action film whose eponymous character was Arnold Schwarzenegger's defining Hollywood role. Now, the actor, a former professional bodybuilder and two-term governor of California, is returning to a new position, not too far from the one in which he played a time-traveling cyborg killer.

Combined implants in a patient's brain and spinal cord

If you think about it, we're less than 50 months away from 2029, artificial intelligence has infiltrated everyday life, and Schwarzenegger is becoming an executive at a Fortune 500 medical technology company that makes smart knee implants and has completed the world's first robotically assisted shoulder replacement surgery. He is the first Chief Mobility Officer – CMO of Zimmer Biomet.

While you rest, you rust

"We know that 'rest, you rust.' And once you start to become inactive and you start to sit and lie down, that's the beginning of looking at your death, as sad as it sounds," Schwarzenegger told Fortune. "Every medical study, every fitness study shows that the more we move, the more we walk, just a walk after lunch, or after dinner, after breakfast, or just a leisurely walk, it's going to help."

The seven-time champion of Mr. Olympia adds, "You don't have to be a champion to do something like that."

"As soon as you become inactive and begin to sit and lie down, that is the beginning of looking at your death"

In 2024, humanity is not on the brink of extinction. Instead, we live longer, healthier lives. The average additional life expectancy of 65-year-olds was 18,9 years in 2022, up from 18,4 in 2021, according to the Community Living Administration. Life expectancy at birth jumped from 76,4 to 77,5 years in this time frame.

People 65 and older accounted for 17% of the US population in 2022 and are projected to account for 22% by 2040. To realize this estimate, baby boomers like Schwarzenegger, 77, will have to keep the their aging body in motion.

"For 50 years I've been doing this, encouraging people to exercise because I know how good it always felt," says Schwarzenegger. “I know how good I feel now when I go to the gym. The first thing I did this morning was get up and go down to the gym."

Arnold Schwarzenegger: Don't let pain, aging get in the way of fitness

As CMO, he aims to support and inspire people around the world to stay or become physically active as a means of cultivating their health and well-being. Given his own artificial hip and Zimmer Biomet's focus on orthopedic innovation, Schwarzenegger's new role includes promoting joint health.

"Having had injuries and wear and tear, and body part replacements, joint replacements and all that stuff, there are more things that are artificial in my body than you might think," he says. "I feel like the Terminator in real life."

Although Schwarzenegger's body has rung a few bells and whistles over the decades, he has maintained his natural quality of life and wants others to be able to do the same. Getting older shouldn't mean living with joint pain, he says, praising Zimmer Biomet's commitment to restoring movement.

The leg of the cyborg exterminator from the second film in the series

Joint replacements

“I'm there to inspire people, to say, 'Hey, I've been through it and I'll probably go through a few more replacements in the future. I'm not worried about that. I want to encourage you to do the same,” he says.

As far as Zimmer Biomet president and CEO Ivan Tornos knows, his company is the first to establish a CMO position. It's a role he hopes will start a movement for change.

"We represent a transformation," Tornos tells Fortune. "We want to talk about something much bigger than a product, which is a need for people as they get older to do something about the pain that comes with aging, the pain that comes with being active."

Schwarzenegger was an obvious choice to attract active seniors around the world, Tornos says. “Do you want to stop your pain? Bring on the Terminator."





VIA: https://www.ot.gr

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Dimitris Marizas
Dimitris Marizashttps://techfreak.gr
Passionate about new technologies, with an appeal to innovation and creativity. I am constantly looking for ways to leverage technology to solve problems and improve everyday life.
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